Propaganda in Advertising/PR

This ad is a perfect example of the propaganda techniques.
One of the techniques used is "Beautiful People." This is Isaiah Mustafa and, lets be honest, he is quite attractive. Women are already interested in watching this commercial because there is a good looking man talking, and he is shirtless....and in a towel. He starts off by talking about how your man could be more like him if he uses this body wash, and the women are now interested in having their men be like him.
Euphoria is also used in this advertisement because Isaiah shows all the things that could be yours, if only your man used Old Spice body wash. He is on a boat, he's holding "two tickets to that thing you love," and then he's holding diamonds. Those three things are super appealing to the average American.

I absolutely love this commercial because it is so different from other commercials, it is super entertaining, and sticks in my mind. If I were a man I would probably start using Old Spice, not because I want to smell like him, but because the commercial really caught my eye.